Practical Social Media for Dentists
And 50 Ideas for Your Pratice
Many sources agree that social media is an important piece of the modern day marketing puzzle. However, few go into the details of HOW to effectively use social media for your dental office. With a brief historical background and the advent of social media, this book quickly launches into the relevant methods, techniques and mindset for creating quality social media content on a consistent basis. Add a few social media pearls to your collection and learn to engage with an ever more savvy and informed audience. What are you waiting for? Let's have some fun!
"Dr. Syrbu has put together an extremely comprehensive treatise on Social Media for Dentists. He introduces the topic with extensive background research and then creates a cookbook for both newbies and those who have already dabbled into using Social Media/Facebook for their practices. I especially loved the section with templates for practical ideas for posts and updates to engage the followers."
Ed Zuckerberg, DDS, FAGD | Consultant, Author and Speaker on Social Media Marketing
"Social media effectiveness inside a dental practice is largely dependent on creating content that people will find value in, and share. This is one of the biggest struggles for practices and John's explanation is spot-on relevant. His 50 specific ideas can easily become the foundation for a content calendar. A great read!"
Jack Hadley | Partner, My Social Practice
"John knows media, from Gutenberg to Zuckerberg. I've never read a more comprehensive and enjoyable summary of how our presence (or lack thereof) on social media affects our practices. The chapter "50 Ideas for Your Practice" is overflowing with the best ideas used by other dental practices. This is the definitive, practice guide to running social media for dentists."
Chris Salierno, DDS | Chief Editor of Dental Economics Magazine
"New patients will visit your Facebook before scheduling their first appointment. This book is filled with fresh ideas to help make your social media a patient attraction tool. Dr. Syrbu's publication is a valuable resource for growing your dental or specialty practice."
Ann Marie Groczyca, DMD, MPH, MS | Author of It All Starts With Marketing and Beyond the Morning Huddle
"While most sources agree that social media is a powerful tool for any business, few offer as many tips and tricks for how to effectively use the platform. Dr. John delivers real-world advice as a fun and light-hearted read for any member of the dental team."
Alec Whitters | CEO of Higher Learning Technologies
"Dr. Syrbu has knocked it out of the park! This book is a must-read for any business, dental or otherwise on the power, importance and specific how-to's of social media marketing. Not only will you get actionable advice, you'll understand the reasoning behind it. Take your practice to the next level by learning the ins and outs of where all your patients spend their time online!"